LAGOM Network
Business Insights
and Thought Starters

Introduction

Social media moves fast. You have less than 3 seconds to catch someone’s eye. That’s where good design comes in. A strong layout, bold text, or smooth motion can make people stop, look, and engage. Here’s how to design posts that scroll less and get clicked more.

1. Focus on One Message

Don’t cram five ideas into one post. Pick one goal — teach, inspire, promote, or entertain. Use a strong headline. Keep your copy short. Guide the eye.

2. Use Bold and Clear Typography

Big fonts work. So do contrast and white space. Your text should be readable even on small screens. Don’t use too many styles. Stick to one bold font and one body font for clarity.

3. Design for the Platform

Instagram stories? Go vertical. LinkedIn carousel? Keep it calm and clean. Twitter/X? Go for bold colors and clear statements. Know your platform and build content for it.

4. Templates Help You Stay Consistent

Designing from scratch every time is hard. Build or use social media templates that follow your brand style. That way, everything feels familiar — even when the message changes.

5. Add Motion with Purpose

A simple animation — like a slide-in or fade — can grab attention without being annoying. Use motion to guide the viewer, not just to add flash.

Final Thought

Social media design isn’t just about likes — it’s about communication. When your design is clear, your message gets through. And when your message gets through, people act.