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Content Marketing Overload: Why brands must shift from more content to better ideas. How AI, creativity, and strategy will redefine marketing quality
Emanuel Dennis - Co-Founder
Oct 30, 2025
The Great Content Paradox
We’re living in the most productive era marketing has ever seen. And the least inspiring one.
Generative AI tools can write, design, and animate in seconds what used to take teams days or weeks.
Content has become infinite. Attention hasn’t! And in this overflow, something crucial gets lost: the idea.
The Content Inflation Nobody Talks About
The world is celebrating the AI content revolution. But let’s be honest: We’re drowning in sameness.
Brands are publishing faster, louder, and cheaper than ever. Everyone uses the same prompts, the same data, the same SEO keywords.
What we get is a content monoculture! Thousands of posts that sound professional but say nothing.
AI can generate text. But it can’t build a point of view.
It can produce information. But not imagination.
It can mimic tone. But not truth.
That’s why creativity, and we mean real and human creativity, has never been more valuable than it is right now.
Content Isn’t Strategy
Somewhere along the way, “content” became the strategy itself. Brands post because they think they have to. Because silence feels like invisibility. Especially on LinkedIn
But content without an idea is just noise. Strategy defines what’s worth saying. Content simply expresses it.
The strongest brands don’t publish everything, but they choose. They understand that focus is a competitive advantage. Because saying less with clarity beats saying everything with confusion.
From Content Overload to Creative Scarcity
We don’t need more content. We need creative scarcity.
The discipline to pause before we post. The awareness to choose quality over quantity. The courage to hold back until we actually have something to say. That’s what Lagom Network stands for — not too much, not too little. Just right.
Creative scarcity means:
Being intentional about every piece of content you publish.
Prioritizing meaning over metrics.
Turning ideas into impact — not just impressions.
Because reach without relevance is empty. And likes without loyalty don’t build brands.
AI + Idea = The Future of Marketing:
AI isn’t the enemy of creativity. It’s the amplifier. But it can only amplify what’s already there. If your brand has no voice, AI won’t give it one. If your brand has no values, AI will make the emptiness louder.
The real power lies in combining data and direction: AI tells us what works. Humans decide why it matters. That’s where great marketing happens — where intelligence meets intuition.
What Brands Should Do Next
Think before you post. Every piece of content should earn its place.
Use AI as a creative partner, not a replacement. Let it accelerate ideas, not define them.
Bring back perspective. Brands need opinions again. Personality again. Purpose again.
Respect the process. Good ideas take time! And they’re worth it.
The Best Idea Wins. Not the Loudest:
We’re entering an age where attention is scarce and automation is cheap. The brands that will stand out aren’t the ones shouting the loudest, they’re the ones that make people feel something.
AI is here to stay. But creativity is here to matter. And that’s the space we at Lagom Network are building for:
Not more. Not less. Just right.
