Inspired by the Swedish idea
of balance (lagom), we bring
our clients exactly what they are looking for. Not more, not less!
trusted by:
Simple. Smart.
Significant.
Open for Projects
SEPTEMBER 2025
(Hamburg)
Open for Projects
SEPTEMBER 2025
(Hamburg)
(ABOUT)
Wecombinedeepexpertiseinbrand,marketingandemployercommunicationtocreateclear,story-drivenexperiences. Webelievethattherightamountisalwaysthemostpowerful.
Wecombinedeepexpertiseinbrand,marketingandemployercommunicationtocreateclear,story-drivenexperiences. Webelievethattherightamountisalwaysthemostpowerful.
Wecombinedeepexpertiseinbrand,marketingandemployercommunicationtocreateclear,story-drivenexperiences. Webelievethattherightamountisalwaysthemostpowerful.
Latest work
(CASES)
Continental
Hamburg Wasser
Trumpf
Uniting a Global Employer Brand Worldwide
From Public Utility to a real Purpose Brand
Engineering Boldness into an Employer Brand
Continental
Uniting a Global Employer Brand Worldwide
Continental
Uniting a Global Employer Brand Worldwide
Continental
Uniting a Global Employer Brand Worldwide
Hamburg Wasser
From Public Utility to a real Purpose Brand
Hamburg Wasser
From Public Utility to a real Purpose Brand
Hamburg Wasser
From Public Utility to a real Purpose Brand
Trumpf
Engineering Boldness into an Employer Brand
Trumpf
Engineering Boldness into an Employer Brand
Trumpf
Engineering Boldness into an Employer Brand
(WHY US)
NUMBERS DON'T LIE
NUMBERS DON'T LIE
NUMBERS DON'T LIE
With two decades of expertise, we craft bold strategies, clear brands and high-impact marketing experience that get results.
Successful projects completed
Successful projects completed
Successful projects completed
Years of experience in creative industry
Years of experience in creative industry
Years of experience in creative industry
Customer satisfaction rate
Customer satisfaction rate
Customer satisfaction rate
Special Partners we work with globally
Special Partners we work with globally
Special Partners we work with globally
“
We founded LAGOM Network this year to do things differently.Not more noise. Not more fluff. But delivering the right dose of what our clients and employees need. Not more, not less.
Tim & Emanuel
Co-Founder LAGOM Network
HOW WE CAN HELP
(SERVICES)
01
.
Brand Strategy
Positioning, architecture, messaging – the strategic foundation behind everything.
Brand Positioning
Brand Architecture
Naming & Messaging
Tone of Voice
Brand Strategy
02
.
Employer Branding
Attracting and retaining talent with purpose-driven, people-first communication.
EVP Development
Candidate Journeys
Retention Strategy
HR Campaigns
Employer Branding
03
.
Campaign Development
Ideas, concepts and storytelling – crafted to move minds and markets.
Creative Concepts
Multi-Channel Campaigns
Film Production
Copy & Visual Direction
Campaign Development
04
.
Content Systems
Modular toolkits and scalable assets to keep your brand consistent and agile
Toolkits & Templates
Content Playbooks
Modular Design
Global Asset Toolbox Design
Content Systems
01
.
Brand Strategy
Positioning, architecture, messaging – the strategic foundation behind everything.
Brand Positioning
Brand Architecture
Naming & Messaging
Tone of Voice
Brand Strategy
02
.
Employer Branding
Attracting and retaining talent with purpose-driven, people-first communication.
EVP Development
Candidate Journeys
Retention Strategy
HR Campaigns
Employer Branding
03
.
Campaign Development
Ideas, concepts and storytelling – crafted to move minds and markets.
Creative Concepts
Multi-Channel Campaigns
Film Production
Copy & Visual Direction
Campaign Development
04
.
Content Systems
Modular toolkits and scalable assets to keep your brand consistent and agile
Toolkits & Templates
Content Playbooks
Modular Design
Global Asset Toolbox Design
Content Systems
01
.
Brand Strategy
Positioning, architecture, messaging – the strategic foundation behind everything.
Brand Positioning
Brand Architecture
Naming & Messaging
Tone of Voice
Brand Strategy
02
.
Employer Branding
Attracting and retaining talent with purpose-driven, people-first communication.
EVP Development
Candidate Journeys
Retention Strategy
HR Campaigns
Employer Branding
03
.
Campaign Development
Ideas, concepts and storytelling – crafted to move minds and markets.
Creative Concepts
Multi-Channel Campaigns
Film Production
Copy & Visual Direction
Campaign Development
04
.
Content Systems
Modular toolkits and scalable assets to keep your brand consistent and agile
Toolkits & Templates
Content Playbooks
Modular Design
Global Asset Toolbox Design
Content Systems
HOW WE WORK
(PROCESS)
STEP 1
.
Discovery Phase
Understanding your, goals, pain points, audience, and what sets you apart.
STEP 2
.
Project Kickoff
Setting up projects, aligning on scope and milestones, and diving into the work.
STEP 3
.
Receive & Refine
Sharing initial designs, gathering feedback, and fine-tuning together.
STEP 4
.
Continue & Grow
Launching with confidence and supporting your next extraordinary moves.
(PROCESS)
HOW WE WORK
STEP 1
.
Discovery Phase
Understanding your, goals, pain points, audience, and what sets you apart.
STEP 2
.
Project Kickoff
Setting up projects, aligning on scope and milestones, and diving into the work.
STEP 3
.
Receive & Refine
Sharing initial designs, gathering feedback, and fine-tuning together.
STEP 4
.
Continue & Grow
Launching with confidence and supporting your next extraordinary moves.
(PROCESS)
HOW WE WORK
STEP 1
.
Project Kickoff
Setting up on-site scoping Workshop at your company to define scope, milestones, KPIs and relevant and Stakeholders
STEP 2
.
Discovery Phase
Based on a first analysis of goals, indetified pain points, audience,... and what sets you apart, we come up with a project charter (strategy)
STEP 3
.
Receive & Refine
Sharing initial strategic and creative thoughts, gathering feedback, and fine-tuning together.
STEP 4
.
Continue & Grow
Launching with confidence, tracking the success KPIs for you and finalization Workshop after two Weeks with you
4.9
/5
300+ Reviews on Clutch
(TESTIMONIALS)
New Name, proven Minds!
LAGOM Network is just getting started. But we’ve been building brands for over a decade. Here’s what working with us feels like.
Tim Michelsen
Co-Founder
We’re not the type to sell you more than you need. LAGOM Network means: just right. You’ll always get a lean, smart team that actually solves your challenge.
"
Tim Michelsen
Co-Founder
We’re not the type to sell you more than you need. LAGOM Network means: just right. You’ll always get a lean, smart team that actually solves your challenge.
"
Tim Michelsen
Co-Founder
We’re not the type to sell you more than you need. LAGOM Network means: just right. You’ll always get a lean, smart team that actually solves your challenge.
"
Emanuel Dennis
Co-Founder
Working with us feels easy. We don’t waste time on politics or fluff – we get things moving, with people who care about what they do.
"
Emanuel Dennis
Co-Founder
Working with us feels easy. We don’t waste time on politics or fluff – we get things moving, with people who care about what they do.
"
Emanuel Dennis
Co-Founder
Working with us feels easy. We don’t waste time on politics or fluff – we get things moving, with people who care about what they do.
"
LAGOM Network
Why we built LAGOM
We founded this agency to do things differently. Small, sharp teams. No bloated decks. Just the right people, at the right time, for the right outcome
"
LAGOM Network
Why we built LAGOM
We founded this agency to do things differently. Small, sharp teams. No bloated decks. Just the right people, at the right time, for the right outcome
"
LAGOM Network
Why we built LAGOM
We founded this agency to do things differently. Small, sharp teams. No bloated decks. Just the right people, at the right time, for the right outcome
"
OFFERS
Most popular offers our clients and new customers like to choose.
Employer Branding
Brand Campaign
-20%
Bespoke
Perfect for specialized needs or early-stage projects.
EVP in 30 Days
Perfect for Companies that need speed, structure, and substance for their Employer Brand.
+
Scoping Workshop at your Company
+
Internal insight session
+
Competitor and trend analysis
+
EVP framework & core messaging
+
Ready-to-use Employer Branding Playbook
+
Delivery in 30 days max
€
HR Scoping WS
The strategic starting point for your HR communication journey, with clear "What to Do" Briefings as results
+
half-day remote Workshop Session
+
Stakeholder briefing & prep
+
Love-, Painpoint and opportunity analysis
+
Pause or cancel anytime
+
Personas, journeys & content touchpoints
+
Strategic roadmap
€
OFFERS
Most popular offers our clients and new customers like to choose.
Employer Branding
Brand Campaign
-20%
EVP in 30 Days
Perfect for Companies that need speed, structure, and substance for their Employer Brand.
+
Scoping Workshop at your Company
+
Internal insight session
+
Competitor and trend analysis
+
EVP framework & core messaging
+
Ready-to-use Employer Branding Playbook
+
Delivery in 30 days max
€
HR Scoping WS
The strategic starting point for your HR communication journey, with clear "What to Do" Briefings as results
+
half-day remote Workshop Session
+
Stakeholder briefing & prep
+
Love-, Painpoint and opportunity analysis
+
Pause or cancel anytime
+
Personas, journeys & content touchpoints
+
Strategic roadmap
€
Bespoke
Perfect for specialized needs or early-stage projects.
OFFERS
Most popular offers our clients and new customers like to choose.
Employer Branding
Brand Campaign
-20%
EVP in 30 Days
Perfect for Companies that need speed, structure, and substance for their Employer Brand.
+
Scoping Workshop at your Company
+
Internal insight session
+
Competitor and trend analysis
+
EVP framework & core messaging
+
Ready-to-use Employer Branding Playbook
+
Delivery in 30 days max
€
HR Scoping WS
The strategic starting point for your HR communication journey, with clear "What to Do" Briefings as results
+
half-day remote Workshop Session
+
Stakeholder briefing & prep
+
Love-, Painpoint and opportunity analysis
+
Pause or cancel anytime
+
Personas, journeys & content touchpoints
+
Strategic roadmap
€
Bespoke
Perfect for specialized needs or early-stage projects.
FAQ
Got specific questions?
What is an EVP and why do I need one?
An Employer Value Proposition (EVP) defines what your company stands for as a place to work. It captures your culture, values, benefits and purpose – and communicates why people should join (and stay). A clear EVP helps you attract the right talent, increase retention, and differentiate your employer brand in a competitive market. At LAGOM, we combine insight, structure and creativity to develop EVPs that work – internally and externally, across all touchpoints.
What’s included in the “EVP in 30 Days” package?
This package delivers a full Employer Value Proposition within one month – from insight to presentation-ready. You get: – A dedicated strategist – An internal insight session – Competitor & market scan – A tailored EVP framework – Messaging direction – A ready-to-use deck for leadership, HR and communication This offer is perfect if you want to move fast, build alignment, and activate your employer brand with clarity and confidence.
How do you develop brand campaigns and what’s different?
We don’t believe in one-size-fits-all campaigns. Every brand has its own voice, audience and ambition – and we build around that. Our campaigns start with clarity: What’s the message? Who needs to hear it? Where will it land? Then we craft bold, relevant ideas that fit your brand and move people. From quick sprints to full creative development – we’re fast, sharp and always aligned with your goals.
Who are your typical clients – and are we a fit?
We work with mid-sized companies and large enterprises who want more than templated strategies. Our clients are often at a point of change – new growth, talent challenges, rebranding or repositioning. If you’re looking for real thinking, custom solutions and smart creative execution across brand, marketing and people topics, we’re probably a great fit. And if you’re unsure – let’s talk. We’re happy to challenge, listen, and help you figure it out.
Do you also offer long-term support or only project-based work?
Yes – while many clients start with a focused package (like EVP or campaign development), we often move into long-term partnerships. That includes: – Brand governance & content systems – Employer brand rollout support – Ongoing creative execution – Strategic sparring and workshops We grow with your needs – always at the right pace, never more than you need. That’s what LAGOM stands for.
What is an EVP and why do I need one?
An Employer Value Proposition (EVP) defines what your company stands for as a place to work. It captures your culture, values, benefits and purpose – and communicates why people should join (and stay). A clear EVP helps you attract the right talent, increase retention, and differentiate your employer brand in a competitive market. At LAGOM, we combine insight, structure and creativity to develop EVPs that work – internally and externally, across all touchpoints.
What’s included in the “EVP in 30 Days” package?
This package delivers a full Employer Value Proposition within one month – from insight to presentation-ready. You get: – A dedicated strategist – An internal insight session – Competitor & market scan – A tailored EVP framework – Messaging direction – A ready-to-use deck for leadership, HR and communication This offer is perfect if you want to move fast, build alignment, and activate your employer brand with clarity and confidence.
How do you develop brand campaigns and what’s different?
We don’t believe in one-size-fits-all campaigns. Every brand has its own voice, audience and ambition – and we build around that. Our campaigns start with clarity: What’s the message? Who needs to hear it? Where will it land? Then we craft bold, relevant ideas that fit your brand and move people. From quick sprints to full creative development – we’re fast, sharp and always aligned with your goals.
Who are your typical clients – and are we a fit?
We work with mid-sized companies and large enterprises who want more than templated strategies. Our clients are often at a point of change – new growth, talent challenges, rebranding or repositioning. If you’re looking for real thinking, custom solutions and smart creative execution across brand, marketing and people topics, we’re probably a great fit. And if you’re unsure – let’s talk. We’re happy to challenge, listen, and help you figure it out.
Do you also offer long-term support or only project-based work?
Yes – while many clients start with a focused package (like EVP or campaign development), we often move into long-term partnerships. That includes: – Brand governance & content systems – Employer brand rollout support – Ongoing creative execution – Strategic sparring and workshops We grow with your needs – always at the right pace, never more than you need. That’s what LAGOM stands for.
What is an EVP and why do I need one?
An Employer Value Proposition (EVP) defines what your company stands for as a place to work. It captures your culture, values, benefits and purpose – and communicates why people should join (and stay). A clear EVP helps you attract the right talent, increase retention, and differentiate your employer brand in a competitive market. At LAGOM, we combine insight, structure and creativity to develop EVPs that work – internally and externally, across all touchpoints.
What’s included in the “EVP in 30 Days” package?
This package delivers a full Employer Value Proposition within one month – from insight to presentation-ready. You get: – A dedicated strategist – An internal insight session – Competitor & market scan – A tailored EVP framework – Messaging direction – A ready-to-use deck for leadership, HR and communication This offer is perfect if you want to move fast, build alignment, and activate your employer brand with clarity and confidence.
How do you develop brand campaigns and what’s different?
We don’t believe in one-size-fits-all campaigns. Every brand has its own voice, audience and ambition – and we build around that. Our campaigns start with clarity: What’s the message? Who needs to hear it? Where will it land? Then we craft bold, relevant ideas that fit your brand and move people. From quick sprints to full creative development – we’re fast, sharp and always aligned with your goals.
Who are your typical clients – and are we a fit?
We work with mid-sized companies and large enterprises who want more than templated strategies. Our clients are often at a point of change – new growth, talent challenges, rebranding or repositioning. If you’re looking for real thinking, custom solutions and smart creative execution across brand, marketing and people topics, we’re probably a great fit. And if you’re unsure – let’s talk. We’re happy to challenge, listen, and help you figure it out.
Do you also offer long-term support or only project-based work?
Yes – while many clients start with a focused package (like EVP or campaign development), we often move into long-term partnerships. That includes: – Brand governance & content systems – Employer brand rollout support – Ongoing creative execution – Strategic sparring and workshops We grow with your needs – always at the right pace, never more than you need. That’s what LAGOM stands for.
LATEST INSIGHTS
(BLOG)
LET’S WORK TOGETHER
Have a project in mind? We would love to hear about it. Let’s create together something big. Nothing less!
LET’S WORK TOGETHER
Have a project in mind? We would love to hear about it. Let’s create together something big. Nothing less!
LET’S WORK TOGETHER
Have a project in mind? We would love to hear about it. Let’s create together something big. Nothing less!